Yesterday, Steve Jobs directly addressed the YouTube videos, press reports, and bloggers who have been reporting on signal strength loss with the new iPhone 4 (I'll address the iPhone 4 in a focused post early next week). He was 100% right in what he said, and I'm appalled by the response from both the mainstream media and the tech bloggers--both of whom I expect to know better and behave with better integrity. So, what is he right about?
He's right that:
- The press and many others can't stand it when a person or company performs well and consistently. They tear others down in an effort to look good. What do you call people who behave that way towards others?
- Every wireless device is effected by being close to a bag of salt water like a human body.
- Apple made it's biggest mistake by having the spot that's most effected by the touch of a hand be marked by the black line between the two antennas.
You know from reading this blog that I think success is to be celebrated, not destroyed, so you can imagine how I feel about the ridiculous attacks on Apple and Jobs by the press and bloggers. But, that's how they sell ads, I guess. What it means for you is the same as it does for most so-called news outlets: take it with a gigantic grain of salt!
What you may not know about me is that my engineering background is in analog electrical engineering. When everyone else in my class in the MSU Engineering College was focused on digital systems, I was working on antennas, transmission lines, and cellular radio technologies. Recently I have returned to work in that area of engineering (primarily with 4G networks), and I can claim far more expertise than the riffraff who have been writing about "Antennagate." As a result, starting with the announcement of the iPhone 4 (in fact, from the photos and dubious article published by Gizmodo of the iPhone 4 before the announcement) I expected that the less-knowledgable would grab onto the external antenna as a bad idea.
But, it was a good idea. And Jobs is right: every wireless device is impacted by proximity to a human. Unfortunately, the FCC creates tests that don't do a reliable job of representing real-world use scenarios. And to add to that, the manufacturers have to comply with the FCC requirement often to the detriment of performance.
Lastly, completely unintentionally, Apple happened to mark the weak spot with the black band at the bottom of the iPhone 4. With the design of the antenna and that obvious black line, curious amateur engineers would bridge the two antennas with their hands to see what happened. What they found was that the device's signal was negatively impacted.
Of course, it's not for the reason that they think. It's not the bridging of the two antennas. If it was, turning off the signals to the second antenna (which is Bluetooth, GPS reception, and WiFi) would eliminate the issue. But, that's not what happens, because that's not the real issue.
I'll post my specific thoughts about the iPhone 4 for business use early in the week next week. In the meantime it is vitally important to understand that most of the people writing about this situation have absolutely no idea what they are talking about, are more concerned with controversy and page views than truth, and do not look at devices as tools but rather as collections of features.
None of which is helpful to you as a person looking for a tool for your business. More about the iPhone and business next week. In the meantime, post your thoughts in the comments...
Here are a few posts from other places on the iPhone 4, so-called "Antennagate," and more rational commentary: