The Value of Decisiveness

Earlier this past week I was in my home office working on a new iPhone app for a client when my phone rang. On the other end of the line was a northeastern accent that I recognized right away. Last winter, this friend and I had spent the better part of a day skiing around Copper Mountain. He and his family were visiting from New Hampshire, and I had the joy of showing he and his two boys some of my favorite secret stashes on a day that still had some powder to be found. As I answered the phone, he asked me how I was doing, and I mentioned to him the wonderful Colorado weather. "Yes," he said with a wistful longing in his voice, "the boys still talk about that day with you at Copper. That was a great day!"

Yes, it was. But, that's not why he called. You see, he's a Vice President of Marketing at a major corporation and he was calling to find out if I'd have time to take on a small project for him. We chatted for a few minutes so I could get a basic understanding of what he needed. "Yes," I said, "that's something that is a good fit for me, and I'd really like to work on it with you."

...and like that, it was a done deal.

We had our kick-off call the next day, and I'll be working with him over the next few weeks to build content for marketing one of their product lines as they launch a new set of communications.


It can really make a difference for you and your business. It's going to help him with their process, we'll get a lot done, and their customers will get some great insights into their products.

Your decisions are best in this order:

  1. The "right" decision
  2. The "wrong" decision
  3. No decision

Today more than ever the adage applies: You can't steer a ship that isn't moving. Make a choice. Get moving. And adjust as you go along.