(Megan Ritter reached out to me a few weeks ago about her excellent infographic on video for marketing. I invited her to write this post to describe the details of the graphic for you to consider. - ssh) When it comes to boosting the awareness of your brand and increasing engagement with your consumers, many businesses turn to social media as their primary outlet. However, with the amount of competition between brands trying to get the most reach with their content, it’s going to take a lot more than some cute animal images and a few hashtags to get the attention your social media efforts deserve. This is why a lot of businesses today are also starting to incorporate video into their social media marketing strategy, and the great news is that a lot of these social media networks already offer a lot of video options.
Video is naturally engaging, and because we live in a world that is overloaded with information, it’s important that whatever content you’re producing can be easily digested by your audience, or else they will move on. We are all familiar with the phrase “a picture is worth a thousand words”, and in the case of video, we can bump that number to 1.8 million.
By 2017, it’s being estimated that video will account for 69% of all consumer internet traffic, and it’s clear to see why. Simply put: video is the future of content marketing. And as online video continues to become a key means of bringing entertaining and informational content to the masses, businesses who fail to incorporate video into their own plans can count on missing out on a lot of new opportunities. Fortunately, with the help of the Social Video Starter Guide infographic below, getting started on your social video campaign doesn’t have to be as difficult as it’s been made out to be, even if you own a small business and are limited by a strict budget.
Megan Ritter is an online business journalist with a background in social marketing. In addition to social media, she also enjoys writing about entrepreneurship, business communications, and globalization. Follow her on Twitter today to view more of the awesome infographics she's found on the Web!